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1 to 24 of 36 results: "Computers & Technology"

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How Google Works

by Grand Central Publishing

$13.62

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Seasoned Google execs Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google-from the business history and corporate strategy to developing a new managment philosophy and creating a workplace culture where innovation and creativity thrive.Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time.In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that.
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Glow Kids: How Screen Addiction Is Hijacking Our Kids - and How t...

 

$13.35

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We-ve all seen them: kids hypnotically staring at glowing screens in restaurants, in playgrounds and in friends' houses-and the numbers are growing. Like a virtual scourge, the illuminated glowing faces-the Glow Kids-are multiplying. But at what cost? Is this just a harmless indulgence or fad like some sort of digital hula-hoop? Some say that glowing screens might even be good for kids-a form of interactive educational tool. Don-t believe it. In Glow Kids, Dr. Nicholas Kardaras will examine how technology-more specifically, age-inappropriate screen tech, with all of its glowing ubiquity-has profoundly affected the brains of an entire generation. Brain imaging research is showing that stimulating glowing screens are as dopaminergic (dopamine activating) to the brain-s pleasure center as sex. And a growing mountain of clinical research correlates screen tech with disorders like ADHD, addiction, anxiety, depression, increased aggression, and even psychosis. Most shocking of all, recent brain imaging studies conclusively show that excessive screen exposure can neurologically damage a young person-s developing brain in the same way that cocaine addiction can. Kardaras will dive into the sociological, psychological, cultural, and economic factors involved in the global tech epidemic with one major goal: to explore the effect all of our wonderful shiny new technology is having on kids. Glow Kids also includes an opt-out letter and a "-quiz"- for parents in the back of the book.
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Consumption Economics: The New Rules of Tech

 

$10.99

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If you-re a tech company, the most dramatic effect of megatrends like cloud computing, managed services, and the rise of consumer technology won-t be felt in your company-s product line. The true disruption will be to your business model. Future customers won-t want to pay you high prices out of big -CapEx- budgets anymore. They will expect lower -cloud- prices paid from -OpEx- budgets only when and if they successfully consume the business value of your products. How your company reacts to this risk shift could either accelerate the commoditization of your products or lead you to a new stage of profitable growth. For the first time, the tools are on the table to truly eliminate barriers of cost and complexity created by the last generation of tech. Consumption Economics is the owner-s manual for tech company executives who want to drive their company successfully into the next one.
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High-technology Policies: A Five Nation Comparison (AEI studies) ...

 

$12.00

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The Amazon Book Review Author interviews, book reviews, editors picks, and more. Read it now click to open popover Sponsored products related to this item (What'-s this?)Page 1 of 1Start overPage 1 of 1 Previous page
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The East Asian High-Tech Drive

 

$168.00

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East Asia has been an area of high economic growth for several decades. The East Asian High-Tech Drive argues that to maintain the growth momentum, the more advanced East Asian economies need to pay particular attention to policies designed to upgrade their industrial capabilities. The authors argue that effectively functioning institutions, predictable commercial policies, investments in human capital and infrastructure, openness and macroeconomic stability are essential for growth and technological development. Regarding the two lower income economies in the sample, Indonesia is found to have the smallest improvement in the skill intensity of its exports, while the Philippines has registered the slowest economic growth. For both countries, industrial upgrading issues are not as imperative as achieving or regaining rapid, labour-intensive growth as both recently experienced major political instabilities. Yun-Peng Chu and Hal Hill have gathered together a strong and cohesive collection of papers written by country experts on the issue of high-tech industrialization in East Asia. They present case studies of Singapore, Korea, Taiwan, Malaysia, the Philippines, Thailand, the PRC and Indonesia. The book uses a new measure of the skill intensity of exports that, it is argued, deepens our understanding of industrialization trajectories in this important and dynamic region. There are also detailed examinations and assessments of government policies in each economy. The editors have prepared an overview chapter that summarizes and integrates the main results of cross-country comparisons in a coherent manner. Academics, scholars and researchers of economic development, industrial and technology studies and Asian studies will all find much to engage them within this book.
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Teachers Discovering Computers : Integrating Technology and Digit...

 

$106.32

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Teachers Discovering Computers : Integrating Technology and Digital Media in the Classroom 6TH EDITION by G. Shelly, T. Cashman, R. Gunter and G. Gunter. Course Technology, Inc.,2010
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History of Semiconductor Engineering

 

$135.19

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This book provides a unique account of the history of integrated circuit, the microelectronics industry and the people involved in the development of transistor and integrated circuit. In this richly illustrated account the author argues that the group of inventors was much larger than originally thought. This is a personal recollection providing the first comprehensive behind-the-scenes account of the history of the integrated circuit.

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CBAP / CCBA Certified Business Analysis Study Guide

 

$32.53

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A must-have resource for anyone preparing for the version 2.0 of the CBAP exam As organizations look to streamline their production models, the need for qualified and certified business analysts is growing. The Certified Business Analyst Professional (CBAP) certification is the only certification for this growing field and this study guide is an essential step towards preparation for the CBAP exam. With this resource, you?ll benefit from coverage of both the CBAP as well as the CCBA (Certification in Competency in Business Analysis) exam. Each chapter covers the Business Analysis standards and best practices and includes a list of exam topics covered, followed by in-depth discusses of those objectives. Real-world, hands-on scenarios help take the learning process a step further. Covers Version 2 of the Business Analyst Body of Knowledge (BABOK). Offers invaluable preparation for both the CBAP and CCBA exams. Includes a list of exam topics and presents detailed discussions of each objective. Features real-world scenarios, best practices, key terms, and a wide range of helpful topics that will prepare you for taking the exams. Shares practice exam questions, topic summaries, and exam tips and tricks, all aimed at providing a solid foundation for achieving exam success. This valuable study guide provides you with the preparation you need to confidently take the CBAP and CCBA exams.
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Priming the Pump: How TRS-80 Enthusiasts Helped Spark the PC Revo...

 

$9.94

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Although people persist in crediting Apple or IBM with inventing personal computing, the idea was in the ether much earlier. In the early 1970s, electronic hobbyists began tinkering with the new microchips and this spawned a modest business in mail-order computer kits. Hand-built, these computers required patience, skill, and a burning desire to learn arcane programming techniques.The computer that brought a wider audience to personal computing was the TRS-80 Model I, introduced by Tandy Corporation in August 1977. It was the first complete mass market, off-the-shelf microcomputer that anyone could buy for $599.95. And it was available at 3500 Radio Shack stores nationwide.Introduction of the TRS-80 meant, for the first time, anyone could experiment with software and affordably use word processing, spreadsheets, accounting, database and other applications... except for one thing: there weren't any programs. So, of necessity, new computer owners became programmers, and enterprising individuals working in basements and garages created the software everyone wanted. Many of them had never done any programming before. The authors were part of a community of entrepreneurs who sold software for the TRS-80. Besides telling their own story, they also collected stories from key innovators from that era, including some who had never been interviewed before about their contributions to computing. The technology that originated with these amazing microcomputer pioneers went on to change life in fundamental ways, and their stories are the heart of this book.There were programmers who created fabulous games like Dancing Demon, Microchess, Oregon Trail and the Scott Adams Adventures- there were rivals who created five different Disk Operating Systems for the TRS-80 and one man's fight with Tandy over who owned the code- there were scam artists who offered products that were too good to be true, and brilliant visionaries who were first with software features later "-invented"- by big companies with more money but not more talent. The authors relate how Don French, a computer hobbyist who worked for Radio Shack at the time, suggested to his bosses that they capitalize on the latest craze, home-built computers. Radio Shack took a chance and hired young Steve Leininger away from Silicon Valley and told him to build a machine they could sell cheap. Working alone in an old saddle factory in Fort Worth, he built the first TRS-80- its total development costs were less than $150,000. Author David Welsh was one of those self-taught computer-buyer/programmers. He created a word processor, Lazy Writer, and, working with his wife Theresa, sold copies worldwide to enthusiastic fans who were eager to ditch their typewriters. This was before Microsoft was a household word, when software was new and exciting and everyone was learning. Software generally had only one author, and programmers were proud of their work- some became stars. David and Thesesa Welsh, who lived through it all, have captured the defining moments and excitement of this era, with the untold stories from the microcomputer pioneers whose efforts and love for their "-trash-80"- helped spark the PC revolution that followed.
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Google Analytics Breakthrough: From Zero to Business Impact

 

$29.49

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A complete, start-to-finish guide to Google Analytics instrumentation and reporting. Google Analytics Breakthrough -is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel. Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates. Master Google Tag Manager for greater flexibility and process control in implementation. Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off. Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities. Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language. Gain a more complete view of customer behavior with mobile app and cross-device tracking. Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing. Improve data storytelling and foster analytics adoption in the enterprise. Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne &ndash- and a foreword by Avinash Kaushik &ndash- enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.
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Hacking Growth: How Today's Fastest-Growing Companies Drive Break...

 

$21.37

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The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace&rsquo-s sorry step-brother, and Uber was a scrappy upstart that didn&rsquo-t stand a chance against the Goliath that was - New York City Yellow Cabs. - So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn&rsquo-t explode to massive worldwide popularity simply by building - a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies&rsquo- extraordinary rise. That methodology is called Growth Hacking, and it&rsquo-s -practitioners include not just today&rsquo-s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. - An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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Blood, Sweat, and Pixels: The Triumphant, Turbulent Stories Behin...

 

$11.11

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NATIONAL BESTSELLERDeveloping video games-hero's journey or fool's errand? The creative and technical logistics that go into building today's hottest games can be more harrowing and complex than the games themselves, often seeming like an endless maze or a bottomless abyss. In Blood, Sweat, and Pixels, Jason Schreier takes readers on a fascinating odyssey behind the scenes of video game development, where the creator may be a team of 600 overworked underdogs or a solitary geek genius. Exploring the artistic challenges, technical impossibilities, marketplace demands, and Donkey Kong-sized monkey wrenches thrown into the works by corporate, Blood, Sweat, and Pixels reveals how bringing any game to completion is more than Sisyphean-it's nothing short of miraculous.Taking some of the most popular, bestselling recent games, Schreier immerses readers in the hellfire of the development process, whether it's RPG studio Bioware's challenge to beat an impossible schedule and overcome countless technical nightmares to build Dragon Age: Inquisition- indie developer Eric Barone's single-handed efforts to grow country-life RPG Stardew Valley from one man's vision into a multi-million-dollar franchise- or Bungie spinning out from their corporate overlords at Microsoft to create Destiny, a brand new universe that they hoped would become as iconic as Star Wars and Lord of the Rings-even as it nearly ripped their studio apart. Documenting the round-the-clock crunches, buggy-eyed burnout, and last-minute saves, Blood, Sweat, and Pixels is a journey through development hell-and ultimately a tribute to the dedicated diehards and unsung heroes who scale mountains of obstacles in their quests to create the best games imaginable.
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Humans Need Not Apply: A Guide to Wealth and Work in the Age of A...

 

$19.98

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After billions of dollars and fifty years of effort, researchers are finally cracking the code on artificial intelligence. As society stands on the cusp of unprecedented change, Jerry Kaplan unpacks the latest advances in robotics, machine learning, and perception powering systems that rival or exceed human capabilities. Driverless cars, robotic helpers, and intelligent agents that promote our interests have the potential to usher in a new age of affluence and leisure - but as Kaplan warns, the transition may be protracted and brutal unless we address the two great scourges of the modern developed world: volatile labor markets and income inequality. He proposes innovative, free-market adjustments to our economic system and social policies to avoid an extended period of social turmoil. His timely and accessible analysis of the promise and perils of artificial intelligence is a must-read for business leaders and policy makers on both sides of the aisle.
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HAL's Legacy: 2001's Computer as Dream and Reality

 

$30.00

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"-I became operational . . . in Urbana, Illinois, on January 12, 1997."- Inspired by HAL's self-proclaimed birth date, HAL's Legacy reflects upon science fiction's most famous computer and explores the relationship between science fantasy and technological fact. The informative, nontechnical chapters written especially for this book describe many of the areas of computer science critical to the design of intelligent machines, discuss whether scientists in the 1960s were accurate about the prospects for advancement in their fields, and look at how HAL has influenced scientific research. Contributions by leading scientists look at the technologies that would be critical if we were, as Arthur Clarke and Stanley Kubrick imagined thirty years ago, to try and build HAL in 1997: supercomputers, fault-tolerance and reliability, planning, artificial intelligence, lipreading, speech recognition and synthesis, commonsense reasoning, the ability to recognize and display emotion, and human-machine interaction. Not only would these technologies be critical in building HAL, but all are being explored for the design of today's intelligent machines. A separate chapter by philosopher Daniel Dennett considers the ethical implications of intelligent machines. Profusely illustrated with color images from the film and from current research, HAL's Legacy provides surprising new perspectives on key moments in the film - you will never view 2001 the same way again.
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eCommerce Economics, Second Edition

 

$70.06

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This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems that arise in the electronic marketplace, such as how to gauge the competitive environment, what products to offer, how to market those products, and how to price those products. They also will understand the conceptual tools required to evaluate the proper scope of public policies relating to electronic commerce. Core topics covered in the book include the underpinning of electronic commerce and the application of basic economic principles, including the theories of perfect and imperfect competition, to the electronic marketplace. Building on this foundation, the book discusses virtual products, network industries, and business strategies and conduct. Additional key topics include Internet advertising, intellectual property rights in a digital environment, regulatory issues in electronic markets, public sector issues, online banking and finance, digital cash, international electronic trade, and the implications of e-commerce for aggregate economic activity.
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Assessment and Evaluation of Information Technologies in Medicine...

 

$82.19

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This volume presents the main end product of the first phase of ATIM: the Accompanying Measure on Assessment of Information Technologies in Medicine in the AIM telematics programme. It provides guidelines which may help users assess the effects of new and existing information technologies for health care and interpreting assessment reports. The book also aims to provide support in validation processes, which will take place in the Telematics Programme of the Fourth Framework Programme. This text combines methodological background information with practical examples from various AIM projects. It is addressed to users and potential users of IT and people who are involved in the evaluation and assessment processes.
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Television Versus the Internet: Will TV Prosper or Perish as the ...

 

$80.00

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This book will explore the questions raised by the technological developments that have encouraged the multiplication of TV channels. TV is moving through a period of rapid change. Governments around the world are switching from analogue to digital forms of transmission to further expand the amount of content that TV signals can carry. At the same time, competition for eyeballs has also grown from outside that traditional marketplace with the emergence of the Internet. The roll-out of broadband and increased bandwidth has had the greatest impact on television because online technology can readily convey the same content. All these changes have created a great deal more competition for viewers within the traditional TV marketplace. The Internet has proven to be especially popular with young people who have adopted its applications to a far greater extent than their elders, though even the latter have now begun to take up online activities in significant numbers. Are these audiences the same? Do people make a choice between these two media or do they use them both at different times and for different reasons? Can television utilise the Internet in profitable ways to enhance its market position? Will television have to evolve from its current state to provide the kinds of content reception services to which people have become accustomed in the online world? If it does need to change to survive, will this nevertheless mean a radical new configuration of content and the disappearance of channels with fixed, pre-determined programme schedules?Examines the implications of new interactive communications technologies for the way people will use television in the future.Presents an analysis of changing styles of television viewing and changing orientations towards television.Examines the growing importance of the broadband internet as a source of information and entertainment.

examines the implications of new interactive communications technologies for the way people will use television in the future; presents an analysis of changing styles of television viewing and changing orientations towards television; examines the growing importance of the broadband internet as a source of information and entertainment
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The Driver in the Driverless Car: How Our Technology Choices Will...

 

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A computer beats the reigning human champion of Go, a game harder than chess. Another is composing classical music. Labs are creating life-forms from synthetic DNA. A doctor designs an artificial trachea, uses a 3D printer to produce it, and implants it and saves a child&rsquo-s life. Astonishing technological advances like these are arriving in increasing numbers. Scholar and entrepreneur Vivek Wadhwa uses this book to alert us to dozens of them and raise important questions about what they may mean for us. Breakthroughs such as personalized genomics, self-driving vehicles, drones, and artificial intelligence could make our lives healthier, safer, and easier. But the same technologies raise the specter of a frightening, alienating future: eugenics, a jobless economy, complete loss of privacy, and ever-worsening economic inequality. As Wadhwa puts it, our choices will determine if our future is Star Trek or Mad Max. Wadhwa offers us three questions to ask about every emerging technology: Does it have the potential to benefit everyone equally? What are its risks and rewards? And does it promote autonomy or dependence? Looking at a broad array of advances in this light, he emphasizes that the future is up to us to create&mdash-that even if our hands are not on the wheel, we will decide the driverless car&rsquo-s destination.
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Glow Kids: How Screen Addiction Is Hijacking Our Kids - and How t...

by Kardaras Nicholas

$18.39

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Weve all seen them: kids hypnotically staring at glowing screens in restaurants, in playgrounds and in friends' housesand the numbers are growing. Like a virtual scourge, the illuminated glowing facesthe Glow Kidsare multiplying. But at what cost? Is this just a harmless indulgence or fad like some sort of digital hula-hoop? Some say that glowing screens might even be good for kidsa form of interactive educational tool. Dont believe it. In Glow Kids, Dr. Nicholas Kardaras will examine how technologymore specifically, age-inappropriate screen tech, with all of its glowing ubiquityhas profoundly affected the brains of an entire generation. Brain imaging research is showing that stimulating glowing screens are as dopaminergic (dopamine activating) to the brains pleasure center as sex. And a growing mountain of clinical research correlates screen tech with disorders like ADHD, addiction, anxiety, depression, increased aggression, and even psychosis. Most shocking of all, recent brain imaging studies conclusively show that excessive screen exposure can neurologically damage a young persons developing brain in the same way that cocaine addiction can. Kardaras will dive into the sociological, psychological, cultural, and economic factors involved in the global tech epidemic with one major goal: to explore the effect all of our wonderful shiny new technology is having on kids. Glow Kids also includes an opt-out letter and a "quiz" for parents in the back of the book.
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Life 3.0: Being Human in the Age of Artificial Intelligence

 

$19.39

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New York Times -Best SellerHow will Artificial Intelligence affect crime, war, justice, jobs, society and our very sense of being human? The rise of AI has the potential to transform our future more than any other technology&mdash-and there&rsquo-s nobody better qualified or situated to explore that future than Max Tegmark, an MIT professor who&rsquo-s helped mainstream research on how to keep AI beneficial. - How can we grow our prosperity through automation without leaving people lacking income or purpose? What career advice should we give today&rsquo-s kids? How can we make future AI systems more robust, so that they do what we want without crashing, malfunctioning or getting hacked? Should we fear an arms race in lethal autonomous weapons? Will machines eventually outsmart us at all tasks, replacing humans on the job market and perhaps altogether? Will AI help life flourish like never before or give us more power than we can handle? - What sort of future do you want? This book empowers you to join what may be the most important conversation of our time. It doesn&rsquo-t shy away from the full range of viewpoints or from the most controversial issues&mdash-from superintelligence to meaning, consciousness and the ultimate physical limits on life in the cosmos.
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Business Agility and Information Technology Diffusion: IFIP TC8 W...

 

$153.80

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International Federation for Information Processing The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication. The scope of the series includes: foundations of computer science- software theory and practice- education- computer applications in technology- communication systems- systems modeling and optimization- information systems- computers and society- computer systems technology- security and protection in information processing systems- artificial intelligence- and human-computer interaction. Proceedings and post-proceedings of referred international conferences in computer science and interdisciplinary fields are featured. These results often precede journal publication and represent the most current research. The principal aim of the IFIP series is to encourage education and the dissemination and exchange of information about all aspects of computing. For more information about the 300 other books in the IFIP series, please visit springeronline.com. For more information about IFIP, please visit www.ifip.or.at.
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The Technology Change Book: Change the way you think about techno...

 

$16.95

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As change goes, technology implementation is as big as it gets. Technology is a breathtaking investment. It often takes significant revenue and heck of a lot of work, devouring profitability, time, focus, and energy. Why do we do it? For the huge upsides: competitiveness, survival, domination, success. This book is for anyone whose neck is on the line to deliver. <-div>- How do you make sure you deliver? The key is to get people to use technology correctly. Technology is a tool. If you can't harness the power of the people in your organization to use that tool correctly, you've lost. Authors Tricia Emerson and Mary Stewart, lifetime change professionals, posed a question to themselves and their colleagues: What do you wish you had known when you started your toughest technology project? The result is The Technology Change Book. The tools in this book will help you: Build a case for change.. Learn how to build a change team and create a change plan.. Communicate effectively.. Measure behavior change and react appropriately..<-/div>-

Do: Make sure your question is directly related to the product; Do: Be specific and provide as many details as possible; Do: Include the model number (if applicable); Do: Write your question in English; Do Not: Include personal information (such as your full name); All submitted questions and answers are subject to the terms set forth in our Terms and Conditions; Any information not related to the actual merchandise or topic; Obscenities, discriminatory language or other language not suitable for a public forum; Advertisements or â??spamâ?? content; Email addresses, physical addresses or other forms of contact information; Critical or spiteful comments on other questions or answers posted on the page or their authors; Any imagery that demonstrates incorrect use of the merchandise; Anything that Walmart deems to be inappropriate, at Walmart's discretion; Do: Make sure your question is directly related to the product; Do: Be specific and provide as many details as possible; Do: Include the model number (if applicable); Do: Write your question in English; Do Not: Include personal information (such as your full name); All submitted questions and answers are subject to the terms set forth in our Terms and Conditions
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Digital Play: The Interaction of Technology, Culture, and Marketi...

 

$23.85

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Digital Play offers a critical analysis of interactive media. Inspired by the work of Raymond Williams, the book traces the development of video gaming from its humble origins in hacker circles to its current status as a $20 billion global cultural industry. Stephen Kline, Nick Dyer-Witheford, and Greig de Peuter systematically debunk cyber-guru optimism about globally networked digital communications by analysing the management practices of the corporations that designed and marketed video games to youthful audiences. They reveal that the ascent of this new communications industry has been anything but smooth and inevitable. From Atari to Microsoft, Space Invaders to The Sims, the authors uncover the successive crises that forced game makers, faced with constant instabilities in the global entertainment sector, to become increasingly innovative.
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Technological Turf Wars: A Case Study of the Antivirus Industry

 

$70.50

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In Technological Turf Wars, Jessica Johnston analyzes the tensions and political dilemmas that coexist in the interrelationship among science, technology and society. Illustrating how computer security is as concerned with social relationships as it is with technology, Johnston provides an illuminating ethnography that considers corporate culture and the workplace environment of the antivirus industry.Using a qualitative, interdisciplinary approach, which combines organizational and security studies with critical and social analysis of science and technology, Johnston questions the motivations, contradictions and negotiations of antivirus professionals. She examines the tensions between the service ethics and profit motives&mdash-does the industry release viruses to generate demand for antivirus software?&mdash-and considers the dynamics within companies by looking at facets such as gender bias and power politics. Technological Turf Wars is an informed, enlightened and entertaining view of how the production of computer security technology is fraught with social issues.
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